APA (7th ed.) Citation

Lilien, G. L., & Rangaswamy, A. B. (2017). Principles of Marketing Engineering and Analytics (3rd.). Decisionpro Inc.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Arvind Bruyn Rangaswamy. Principles of Marketing Engineering and Analytics. 3rd. USA: Decisionpro Inc, 2017.

MLA (9th ed.) Citation

Lilien, Gary L., and Arvind Bruyn Rangaswamy. Principles of Marketing Engineering and Analytics. 3rd. Decisionpro Inc, 2017.