Cita APA (7a ed.)

Lilien, G. L., & Rangaswamy, A. B. (2017). Principles of Marketing Engineering and Analytics (3rd.). Decisionpro Inc.

Cita Chicago Style (17a ed.)

Lilien, Gary L., y Arvind Bruyn Rangaswamy. Principles of Marketing Engineering and Analytics. 3rd. USA: Decisionpro Inc, 2017.

Cita MLA (9a ed.)

Lilien, Gary L., y Arvind Bruyn Rangaswamy. Principles of Marketing Engineering and Analytics. 3rd. Decisionpro Inc, 2017.