Principles of Marketing Engineering and Analytics
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Principles of Marketing Engineering and Analytics

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Bibliographic Details
Main Author: Lilien, Gary L.
Other Authors: Rangaswamy, Arvind Bruyn, Arnaud De
Format: Book
Language:English
Published: USA Decisionpro Inc 2017
Edition:3rd
Subjects:
Marketing Data processing > Marketing Decision making Mathematical models
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Description
Physical Description:xvi, 305p
ISBN:9780985764821

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