Principles of Marketing Engineering and Analytics

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Xehetasun bibliografikoak
Egile nagusia:	Lilien, Gary L.
Beste egile batzuk:	Rangaswamy, Arvind Bruyn, Arnaud De
Formatua:	Liburua
Hizkuntza:	ingelesa
Argitaratua:	USA Decisionpro Inc 2017
Edizioa:	3rd
Gaiak:	Marketing Data processing > Marketing Decision making Mathematical models
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

PRINCIPLES OF MARKETING ENGINEERING
nork: LILIEN GARY L
Argitaratua: (2013)

MARKETING DECISION MAKING
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Predictive Analytics For Dummies
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Predictive Analytics For Dummies
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Predictive Analytics For Dummies
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MARKETING DECISION MAKING : A MODEL-BUILDING APPROACH
nork: LILIEN GARY L
Argitaratua: (1983)

Analytics at Work
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Quantitative techniques for decision making
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Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
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Marketing Research
nork: Venugopal, Pingali
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Marketing Models
nork: Lilien, Gary L; Kotler, Philip; Moorthy, Sridhar K
Argitaratua: (2011)

Marketing Models
nork: Lilien, Gary L; Kotler, Philip; Moorthy, Sridhar K
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Marketing Models
nork: Lilien, Gary L; Kotler, Philip; Moorthy, Sridhar K
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It Takes a CEO
nork: Hindery, Leo
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Quantitative Techniques in Management
nork: Vohra, N. D.
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Genie's Wisdom : a Fable of how a CEO learned to be a marketing genius
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Marketing Analytics
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Quantitative Techniques: For Managerial Decisions Vol.1
nork: Jhamb, L C
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Quantitative Techniques For Managerial Decisions Vol.2
nork: Jhamb, L C
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Quantitative Techniques for Decision Making
nork: Gupta, M.P; Khanna, R.B
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Quantitative Techniques in Management
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Quantitative Techniques in Management
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Quantitative Techniques in Management
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Quantitative Techniques in Management
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Analytics: The Agile Way
nork: Simon, Phil
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Principles of Marketing Engineering and Analytics
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Marketing Data Science
nork: Miller, Thomas W
Argitaratua: (2019)

Marketing Data Science
nork: Miller, Thomas W
Argitaratua: (2019)

Marketing Metrics
nork: Farris, Paul W.; Bendle, Neil T.; Pfeifer, Philip E.; Reibst
Argitaratua: (2010)

Positioning
nork: Ries, Al
Argitaratua: (2001)

HARVARD BUSINESS REVIEW :ON DECISION MAKING
nork: HBR
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Getting started with business analytics
nork: Hardoon, David Roi; Shmueli, Galit
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Principles of Management
nork: Durai, Pravin
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Analytics at Work
nork: Davenport, Thomas H; Harris, Jeanne G; Morison, Robert
Argitaratua: (2010)

Analytics at Work
nork: Davenport, Thomas H.
Argitaratua: (2010)

Market design
nork: Bichler, Martin
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Reverse Innovation
nork: Govindarajan V
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Getting it Right : Avoiding the High Cost of Wrong Decisions
nork: Sawyer Deborah C.

Games of strategy
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Determine and reach key decision Makers : Sticking to it
nork: Dupoint Video
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