Advertising and Promotion: An Integrated Marketing Communications Perspective
Enregistré dans:
Auteur principal: | Belch, George E. |
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Autres auteurs: | Belch, Michael A. Purani, Keyoor |
Format: | Livre |
Langue: | anglais |
Publié: |
Chennai
McGraw Hill
2022
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Édition: | 12ed |
Sujets: | |
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