The Media Handbook: A Complete Guide to Advertising Media Selection Planning Research and Buying
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| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New York
Routledge
2022
|
| Udgivelse: | 8th |
| Fag: | |
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| 100 | |a Katz, Helen E. |9 10262 | ||
| 245 | |a The Media Handbook: A Complete Guide to Advertising Media Selection Planning Research and Buying | ||
| 250 | |a 8th | ||
| 260 | |a New York |b Routledge |c 2022 | ||
| 300 | |a xix, 228p | ||
| 650 | |a Marketing channels |a Advertising media planning |9 10263 | ||
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