Marketing management
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Marketing management

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This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents addition...

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Kevin Lane Manceau, Delphine
Format: Book
Language:English
Published: India Pearson 2022
Edition:16th
Subjects:
Marketing Gestion > Marketing Management
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NMIMS Hyderabad -

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Call Number: 658.8 KOT
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