Marketing management

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This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents addition...

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书目详细资料
主要作者:	Kotler, Philip
其他作者:	Kevin Lane Manceau, Delphine
格式:	图书
语言:	英语
出版:	India Pearson 2022
版:	16th
主题:	Marketing Gestion > Marketing Management
标签:	添加标签没有标签, 成为第一个标记此记录!

MARC


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520		\|a This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. The author underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning and performance. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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Marketing management

MARC

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