Marketing management

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents addition...

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Bibliografski detalji
Glavni autor: Kotler, Philip
Daljnji autori: Kevin Lane Manceau, Delphine
Format: Knjiga
Jezik:engleski
Izdano: India Pearson 2022
Izdanje:16th
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