Marketing management

This book, worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents addition...

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書目詳細資料
主要作者: Kotler, Philip
其他作者: Kevin Lane Manceau, Delphine
格式: 圖書
語言:英语
出版: India Pearson 2022
版:16th
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