E-Business and E-Commerce Management: Strategy, Implementation and Practice
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
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Pearson Education
2023
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| Edition: | 5th ed. |
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NMIMS Hyderabad -
| Call Number: |
658.872 CHA |
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| Copy | Available Place a Hold |
| Copy | Available Place a Hold |