E-Business and E-Commerce Management: Strategy, Implementation and Practice

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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults...

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Bibliographic Details
Main Author:	Chaffey, Dave
Format:	Book
Language:	English
Published:	up Pearson Education 2023
Edition:	5th ed.
Subjects:	e-business and e-commerce > management.
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E-Business and E-commerce Management: Strategy, Implementation and Practice by Chaffey Dave

Published 2016

Book

E-Business and E-Commerce Management: Strategy Implementation and Practice by Chaffey, Dave

Published 2013

Unknown

E-Business and E-commerce Management: Strategy, Implementation and Practice by Chaffey, Dave