Marketing Analytics: Data-Driven Techniques with Microsoft Excel
"Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written b...
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Autore principale: | Winston, Wayne L. |
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Natura: | Libro |
Lingua: | inglese |
Pubblicazione: |
New Delhi
Wiley India Pvt. Ltd.
2018
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