Sales Force Management Leadership, Innovation, Technology
In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales...
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New york
Routledge
2022
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| Edição: | 13th |
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| 245 | |a Sales Force Management Leadership, Innovation, Technology | ||
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| 520 | |a In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. | ||
| 650 | |a Process of Selling and Buying |a Linking Strategies |9 10710 | ||
| 700 | |a Greg W. Marshall |9 10711 | ||
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