Marketing Research: An Applied Orientation

"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...

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書目詳細資料
主要作者: Malhotra, Naresh K.
其他作者: Dash, Satyabhusan
格式: 圖書
語言:英语
出版: New Delhi Pearson India Education Pvt. Ltd. 2019
版:7th rev. ed.
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