Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Other Authors:	Swaminathan, Vanitha, Parameswaram, Ambi M. G., Jacob, Isaac
Format:	Book
Language:	English
Published:	New Delhi Pearson India Education Pvt. Ltd. 2020
Edition:	5th ed.
Subjects:	Brand Name Products - Management Product Management
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