Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Pearson India Education Pvt. Ltd.
2020
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| Edition: | 5th ed. |
| Subjects: | |
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| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 5th ed. | ||
| 260 | |a New Delhi |b Pearson India Education Pvt. Ltd. |c 2020 | ||
| 300 | |a xxx, 642 p. | ||
| 650 | |a Brand Name Products - Management | ||
| 650 | |a Product Management | ||
| 700 | |a Swaminathan, Vanitha |9 8654 | ||
| 700 | |a Parameswaram, Ambi M. G. |9 462 | ||
| 700 | |a Jacob, Isaac | ||
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