Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | , , |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New Delhi
Pearson India Education Pvt. Ltd.
2020
|
| Vydání: | 5th ed. |
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 220423b |||||||| |||| 00| 0 eng d | ||
| 020 | |a 9789353946135 | ||
| 082 | |a 658.827 |b KEL | ||
| 100 | |a Keller, Kevin Lane | ||
| 245 | |a Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ||
| 250 | |a 5th ed. | ||
| 260 | |a New Delhi |b Pearson India Education Pvt. Ltd. |c 2020 | ||
| 300 | |a xxx, 642 p. | ||
| 650 | |a Brand Name Products - Management | ||
| 650 | |a Product Management | ||
| 700 | |a Swaminathan, Vanitha |9 8654 | ||
| 700 | |a Parameswaram, Ambi M. G. |9 462 | ||
| 700 | |a Jacob, Isaac | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_KEL |7 0 |9 17782 |a 50008178 |b 50008178 |d 2024-11-04 |e Ao Enterprises |g 740.00 |l 1 |o 658.827 KEL |p J6348 |r 2024-12-03 11:16:45 |s 2024-11-18 |v 1000.00 |w 2024-11-04 |y BK | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_KEL |7 0 |9 17783 |a 50008178 |b 50008178 |d 2024-11-04 |e Ao Enterprises |g 740.00 |l 1 |o 658.827 KEL |p J6349 |r 2024-12-03 13:05:13 |s 2024-11-15 |v 1000.00 |w 2024-11-04 |y BK | ||
| 999 | |c 8938 |d 8938 | ||