Strategic Brand Management

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Bibliographic Details
Main Author:	Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Format:	Book
Published:	Delhi Pearson 2008
Edition:	3rd
Subjects:	Brand Name Products, Product Management, Europe
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NMIMS Hyderabad -

Holdings details from NMIMS Hyderabad -
Call Number:	658.827 KEL
Copy	Available Place a Hold