Strategic Brand Management

Saved in:
Bibliographic Details
Main Author: Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac
Format: Book
Published: Delhi Pearson 2008
Edition:3rd
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000Ia 4500
100 |a Keller, Kevin Lane; Parameswaran, M.G.; Jacob, Isaac 
250 |a 3rd 
020 |a 9788131756898 
650 |a Brand Name Products, Product Management, Europe 
245 |a Strategic Brand Management 
260 |a Delhi  |b Pearson  |c 2008 
082 |a 658.827  |b KEL 
300 |a xxiii, 693p 
952 |0 0  |1 0  |4 0  |6 658_827000000000000_KEL  |7 0  |9 1749  |a 50008178  |b 50008178  |d 2015-10-03  |g 0.00  |l 6  |m 6  |o 658.827 KEL  |p J955  |r 2023-12-06 11:49:37  |s 2023-11-28  |w 2017-05-16  |y BK 
999 |c 929  |d 929