Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
N.J.
Wiley
2023
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| Edition: | 3rd ed. |
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NMIMS Hyderabad -
| Call Number: |
658.827 CHE |
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| Copy | Available Place a Hold |
| Copy | Available Place a Hold |