Chernev, A., & Kotler , P. (2023). Kellogg on branding: The marketing faculty of the Kellogg School of Management (3rd ed.). Wiley.
Citace podle Chicago (17th ed.)Chernev, Alexander, a Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. N.J: Wiley, 2023.
Citace podle MLA (9th ed.)Chernev, Alexander, a Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. Wiley, 2023.
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