APA-Zitierstil (7. Ausg.)

Chernev, A., & Kotler , P. (2023). Kellogg on branding: The marketing faculty of the Kellogg School of Management (3rd ed.). Wiley.

Chicago-Zitierstil (17. Ausg.)

Chernev, Alexander, und Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. N.J: Wiley, 2023.

MLA-Zitierstil (9. Ausg.)

Chernev, Alexander, und Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. Wiley, 2023.