Chernev, A., & Kotler , P. (2023). Kellogg on branding: The marketing faculty of the Kellogg School of Management (3rd ed.). Wiley.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रChernev, Alexander, और Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. N.J: Wiley, 2023.
एमएलए (9वां संस्करण) प्रशस्ति पत्रChernev, Alexander, और Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. Wiley, 2023.
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