Chernev, A., & Kotler , P. (2023). Kellogg on branding: The marketing faculty of the Kellogg School of Management (3rd ed.). Wiley.
Čikaški stil citiranja (17. izdanje)Chernev, Alexander, i Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. N.J: Wiley, 2023.
MLA način citiranja (9. izdanje)Chernev, Alexander, i Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. Wiley, 2023.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.