Chernev, A., & Kotler , P. (2023). Kellogg on branding: The marketing faculty of the Kellogg School of Management (3rd ed.). Wiley.
Citazione stile Chigago Style (17a edizione)Chernev, Alexander, e Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. N.J: Wiley, 2023.
Citatione MLA (9a ed.)Chernev, Alexander, e Philip Kotler. Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. 3rd ed. Wiley, 2023.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.