Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Saved in:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
N.J.
Wiley
2023
|
| Udgivelse: | 3rd ed. |
| Fag: | |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Summary: | Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability. |
|---|---|
| Fysisk beskrivelse: | xiii,417p |
| ISBN: | 9781119906247 |