Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
N.J.
Wiley
2023
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| Ausgabe: | 3rd ed. |
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| Zusammenfassung: | Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability. |
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| Beschreibung: | xiii,417p |
| ISBN: | 9781119906247 |