Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Gorde:
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| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
N.J.
Wiley
2023
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| Edizioa: | 3rd ed. |
| Gaiak: | |
| Etiketak: |
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| Gaia: | Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability. |
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| Deskribapen fisikoa: | xiii,417p |
| ISBN: | 9781119906247 |