Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
שמור ב:
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| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
N.J.
Wiley
2023
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| מהדורה: | 3rd ed. |
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| סיכום: | Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability. |
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| תיאור פיזי: | xiii,417p |
| ISBN: | 9781119906247 |