Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
N.J.
Wiley
2023
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| Editie: | 3rd ed. |
| Onderwerpen: | |
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| Samenvatting: | Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability. |
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| Fysieke beschrijving: | xiii,417p |
| ISBN: | 9781119906247 |