Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Furkejuvvon:
Váldodahkki: | |
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Eará dahkkit: | |
Materiálatiipa: | Girji |
Giella: | eaŋgalasgiella |
Almmustuhtton: |
N.J.
Wiley
2023
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Preanttus: | 3rd ed. |
Fáttát: | |
Fáddágilkorat: |
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Čoahkkáigeassu: | Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability. |
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Olgguldas hápmi: | xiii,417p |
ISBN: | 9781119906247 |