Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
N.J.
Wiley
2023
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| Vydání: | 3rd ed. |
| Témata: | |
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MARC
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| 020 | |a 9781119906247 | ||
| 082 | |a 658.827 |b CHE | ||
| 100 | |a Chernev, Alexander |9 10210 | ||
| 245 | |a Kellogg on branding : the marketing faculty of the Kellogg School of Management | ||
| 250 | |a 3rd ed. | ||
| 260 | |a N.J. |b Wiley |c 2023 | ||
| 300 | |a xiii,417p | ||
| 520 | |a Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability. | ||
| 650 | |a Brand name products Managemen |a Branding (Marketing) |a Customer relations |9 11152 | ||
| 700 | |a Kotler , Philip |9 11153 | ||
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