Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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Dades bibliogràfiques
Autor principal:	Chernev, Alexander
Altres autors:	Kotler , Philip
Format:	Llibre
Idioma:	anglès
Publicat:	N.J. Wiley 2023
Edició:	3rd ed.
Matèries:	Brand name products Managemen > Branding (Marketing) > Customer relations
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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