Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

Guardat en:

Dades bibliogràfiques
Autor principal:	Chernev, Alexander
Altres autors:	Kotler , Philip
Format:	Llibre
Idioma:	anglès
Publicat:	N.J. Wiley 2023
Edició:	3rd ed.
Matèries:	Brand name products Managemen > Branding (Marketing) > Customer relations
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Brand immortality
per: Pringle, Hamish
Publicat: (2009)

Brand Breakout
per: Kumar, Nirmalya
Publicat: (2013)

Branding in a Competitive Marketplace
per: Baisya, Rajat K.
Publicat: (2013)

Building Successful BRANDS in the 21st Century (Audio Book)
per: Muthuraman, B
Publicat: (2004)

Competitive Success
per: Davis, John A
Publicat: (2010)

United We Brand
per: Moser Mike
Publicat: (2003)

Designing Brand Identity : an essential guide for the entire branding team
per: Wheeler, Alina
Publicat: (2018)

The International Brand Valuation Manual
per: Salinas, Gabriela
Publicat: (2009)

Creating Passion Brands
per: Edwards, Helen
Publicat: (2006)

Brands and Branding
per: Brown, Stephen
Publicat: (2016)

Designing world class BRANDS (Audio Book)
per: Naware, Ravi
Publicat: (2004)

Kellogg on Marketing
per: Chernev, Alexander; Kotler, Philip
Publicat: (2023)

Advanced Brand Management
per: Temporal, Paul
Publicat: (2010)

Origin of Brands
per: Ries Al
Publicat: (2004)

Living Brands
per: Nadeau, Raymond A.
Publicat: (2007)

The New Strategic Brand Management
per: Kapferer, Jean Noel
Publicat: (2009)

The New Strategic Brand Management
per: Kapferer, Jean Noel
Publicat: (2009)

Best of Branding \: Best Practices in Corporate Branding
per: Gregory James R.
Publicat: (2004)

Brand Bubble: Looming Crisis in Brand Value
per: Gerzema John
Publicat: (2008)

Brand Called You
per: Montoya Peter
Publicat: (2003)

Building Strong Brands
per: Aaker David A
Publicat: (1996)

Building Strong Brands
per: Aaker, David A
Publicat: (1996)

Building Strong Brands
Publicat: (1996)

Marketing Genius
per: Fisk, Peter
Publicat: (1999)

Marketing Genius
per: Fisk, Peter
Publicat: (1999)

Building Brand Value : five steps to building powerful brands
per: Parameswaran M.G
Publicat: (2006)

Differentiate Or Die
per: Trout Jack
Publicat: (2008)

Infinite Asset
per: Hill Sam
Publicat: (2001)

Brand bubble
per: Gerzema, John
Publicat: (2008)

Brand bubble
per: Gerzema, John
Publicat: (2008)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
per: Ind Nicholas
Publicat: (2004)

Marketing Management
per: Saxena, Rajan
Publicat: (2006)

Harvard Business Review on Reinventing Your Marketing
per: Harvard Business Review
Publicat: (2011)

Private Label Strategy
per: Kumar Nirmalya
Publicat: (2006)

Designing Brand Identity
per: Wheeler, Alina
Publicat: (2009)

Designing Brand Identity
per: Wheeler, Alina
Publicat: (2009)

Differentiate of Die
per: Trout, Jack
Publicat: (2008)

Differentiate of Die
per: Trout, Jack
Publicat: (2008)

Private Label Strategy
per: Kumar, Nirmalya
Publicat: (2007)

Marketing Management
per: Saxena, Rajan
Publicat: (2006)