Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Tallennettuna:
| Päätekijä: | |
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| Muut tekijät: | |
| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
N.J.
Wiley
2023
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| Painos: | 3rd ed. |
| Aiheet: | |
| Tagit: |
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