Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Chernev, Alexander
Rannpháirtithe:	Kotler , Philip
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	N.J. Wiley 2023
Eagrán:	3rd ed.
Ábhair:	Brand name products Managemen > Branding (Marketing) > Customer relations
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

Brand immortality
de réir: Pringle, Hamish
Foilsithe / Cruthaithe: (2009)

Brand Breakout
de réir: Kumar, Nirmalya
Foilsithe / Cruthaithe: (2013)

Branding in a Competitive Marketplace
de réir: Baisya, Rajat K.
Foilsithe / Cruthaithe: (2013)

Building Successful BRANDS in the 21st Century (Audio Book)
de réir: Muthuraman, B
Foilsithe / Cruthaithe: (2004)

Competitive Success
de réir: Davis, John A
Foilsithe / Cruthaithe: (2010)

United We Brand
de réir: Moser Mike
Foilsithe / Cruthaithe: (2003)

Designing Brand Identity : an essential guide for the entire branding team
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2018)

The International Brand Valuation Manual
de réir: Salinas, Gabriela
Foilsithe / Cruthaithe: (2009)

Creating Passion Brands
de réir: Edwards, Helen
Foilsithe / Cruthaithe: (2006)

Brands and Branding
de réir: Brown, Stephen
Foilsithe / Cruthaithe: (2016)

Designing world class BRANDS (Audio Book)
de réir: Naware, Ravi
Foilsithe / Cruthaithe: (2004)

Kellogg on Marketing
de réir: Chernev, Alexander; Kotler, Philip
Foilsithe / Cruthaithe: (2023)

Advanced Brand Management
de réir: Temporal, Paul
Foilsithe / Cruthaithe: (2010)

Origin of Brands
de réir: Ries Al
Foilsithe / Cruthaithe: (2004)

Living Brands
de réir: Nadeau, Raymond A.
Foilsithe / Cruthaithe: (2007)

The New Strategic Brand Management
de réir: Kapferer, Jean Noel
Foilsithe / Cruthaithe: (2009)

The New Strategic Brand Management
de réir: Kapferer, Jean Noel
Foilsithe / Cruthaithe: (2009)

Best of Branding \: Best Practices in Corporate Branding
de réir: Gregory James R.
Foilsithe / Cruthaithe: (2004)

Brand Bubble: Looming Crisis in Brand Value
de réir: Gerzema John
Foilsithe / Cruthaithe: (2008)

Brand Called You
de réir: Montoya Peter
Foilsithe / Cruthaithe: (2003)

Building Strong Brands
de réir: Aaker David A
Foilsithe / Cruthaithe: (1996)

Building Strong Brands
de réir: Aaker, David A
Foilsithe / Cruthaithe: (1996)

Building Strong Brands
Foilsithe / Cruthaithe: (1996)

Marketing Genius
de réir: Fisk, Peter
Foilsithe / Cruthaithe: (1999)

Marketing Genius
de réir: Fisk, Peter
Foilsithe / Cruthaithe: (1999)

Building Brand Value : five steps to building powerful brands
de réir: Parameswaran M.G
Foilsithe / Cruthaithe: (2006)

Differentiate Or Die
de réir: Trout Jack
Foilsithe / Cruthaithe: (2008)

Infinite Asset
de réir: Hill Sam
Foilsithe / Cruthaithe: (2001)

Brand bubble
de réir: Gerzema, John
Foilsithe / Cruthaithe: (2008)

Brand bubble
de réir: Gerzema, John
Foilsithe / Cruthaithe: (2008)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
de réir: Ind Nicholas
Foilsithe / Cruthaithe: (2004)

Marketing Management
de réir: Saxena, Rajan
Foilsithe / Cruthaithe: (2006)

Harvard Business Review on Reinventing Your Marketing
de réir: Harvard Business Review
Foilsithe / Cruthaithe: (2011)

Private Label Strategy
de réir: Kumar Nirmalya
Foilsithe / Cruthaithe: (2006)

Designing Brand Identity
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2009)

Designing Brand Identity
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2009)

Differentiate of Die
de réir: Trout, Jack
Foilsithe / Cruthaithe: (2008)

Differentiate of Die
de réir: Trout, Jack
Foilsithe / Cruthaithe: (2008)

Private Label Strategy
de réir: Kumar, Nirmalya
Foilsithe / Cruthaithe: (2007)

Marketing Management
de réir: Saxena, Rajan
Foilsithe / Cruthaithe: (2006)