Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Chernev, Alexander
अन्य लेखक:	Kotler , Philip
स्वरूप:	पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	N.J. Wiley 2023
संस्करण:	3rd ed.
विषय:	Brand name products Managemen > Branding (Marketing) > Customer relations
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

समान संसाधन

Brand immortality
द्वारा: Pringle, Hamish
प्रकाशित: (2009)

Brand Breakout
द्वारा: Kumar, Nirmalya
प्रकाशित: (2013)

Branding in a Competitive Marketplace
द्वारा: Baisya, Rajat K.
प्रकाशित: (2013)

Building Successful BRANDS in the 21st Century (Audio Book)
द्वारा: Muthuraman, B
प्रकाशित: (2004)

United We Brand
द्वारा: Moser Mike
प्रकाशित: (2003)

Competitive Success
द्वारा: Davis, John A
प्रकाशित: (2010)

Designing Brand Identity : an essential guide for the entire branding team
द्वारा: Wheeler, Alina
प्रकाशित: (2018)

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
द्वारा: Cherner, Alexander; Kotler, Philip
प्रकाशित: (2023)

The International Brand Valuation Manual
द्वारा: Salinas, Gabriela
प्रकाशित: (2009)

Creating Passion Brands
द्वारा: Edwards, Helen
प्रकाशित: (2006)

Brands and Branding
द्वारा: Brown, Stephen
प्रकाशित: (2016)

Designing world class BRANDS (Audio Book)
द्वारा: Naware, Ravi
प्रकाशित: (2004)

Advanced Brand Management
द्वारा: Temporal, Paul
प्रकाशित: (2010)

Origin of Brands
द्वारा: Ries Al
प्रकाशित: (2004)

Living Brands
द्वारा: Nadeau, Raymond A.
प्रकाशित: (2007)

The New Strategic Brand Management
द्वारा: Kapferer, Jean Noel
प्रकाशित: (2009)

The New Strategic Brand Management
द्वारा: Kapferer, Jean Noel
प्रकाशित: (2009)

Brand Bubble: Looming Crisis in Brand Value
द्वारा: Gerzema John
प्रकाशित: (2008)

Best of Branding \: Best Practices in Corporate Branding
द्वारा: Gregory James R.
प्रकाशित: (2004)

Brand Called You
द्वारा: Montoya Peter
प्रकाशित: (2003)

Building Strong Brands
द्वारा: Aaker David A
प्रकाशित: (1996)

Building Strong Brands
द्वारा: Aaker, David A
प्रकाशित: (1996)

Building Strong Brands
प्रकाशित: (1996)

Marketing Genius
द्वारा: Fisk, Peter
प्रकाशित: (1999)

Marketing Genius
द्वारा: Fisk, Peter
प्रकाशित: (1999)

Harvard Business Review on Reinventing Your Marketing
द्वारा: Harvard Business Review
प्रकाशित: (2011)

Building Brand Value : five steps to building powerful brands
द्वारा: Parameswaran M.G
प्रकाशित: (2006)

Brand bubble
द्वारा: Gerzema, John
प्रकाशित: (2008)

Brand bubble
द्वारा: Gerzema, John
प्रकाशित: (2008)

Differentiate Or Die
द्वारा: Trout Jack
प्रकाशित: (2008)

Infinite Asset
द्वारा: Hill Sam
प्रकाशित: (2001)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
द्वारा: Ind Nicholas
प्रकाशित: (2004)

Marketing Management
द्वारा: Saxena, Rajan
प्रकाशित: (2006)

Designing Brand Identity
द्वारा: Wheeler, Alina
प्रकाशित: (2009)

Designing Brand Identity
द्वारा: Wheeler, Alina
प्रकाशित: (2009)

Private Label Strategy
द्वारा: Kumar Nirmalya
प्रकाशित: (2006)

Kellogg on Marketing
द्वारा: Tybout, Alice M.
प्रकाशित: (2010)

Private Label Strategy
द्वारा: Kumar, Nirmalya
प्रकाशित: (2007)

Differentiate of Die
द्वारा: Trout, Jack
प्रकाशित: (2008)

Differentiate of Die
द्वारा: Trout, Jack
प्रकाशित: (2008)