Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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Bibliografski detalji
Glavni autor:	Chernev, Alexander
Daljnji autori:	Kotler , Philip
Format:	Knjiga
Jezik:	engleski
Izdano:	N.J. Wiley 2023
Izdanje:	3rd ed.
Teme:	Brand name products Managemen > Branding (Marketing) > Customer relations
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

Brand immortality
od: Pringle, Hamish
Izdano: (2009)

Brand Breakout
od: Kumar, Nirmalya
Izdano: (2013)

Branding in a Competitive Marketplace
od: Baisya, Rajat K.
Izdano: (2013)

Building Successful BRANDS in the 21st Century (Audio Book)
od: Muthuraman, B
Izdano: (2004)

United We Brand
od: Moser Mike
Izdano: (2003)

Competitive Success
od: Davis, John A
Izdano: (2010)

Designing Brand Identity : an essential guide for the entire branding team
od: Wheeler, Alina
Izdano: (2018)

Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
od: Cherner, Alexander; Kotler, Philip
Izdano: (2023)

The International Brand Valuation Manual
od: Salinas, Gabriela
Izdano: (2009)

Creating Passion Brands
od: Edwards, Helen
Izdano: (2006)

Brands and Branding
od: Brown, Stephen
Izdano: (2016)

Designing world class BRANDS (Audio Book)
od: Naware, Ravi
Izdano: (2004)

Advanced Brand Management
od: Temporal, Paul
Izdano: (2010)

Origin of Brands
od: Ries Al
Izdano: (2004)

Living Brands
od: Nadeau, Raymond A.
Izdano: (2007)

The New Strategic Brand Management
od: Kapferer, Jean Noel
Izdano: (2009)

The New Strategic Brand Management
od: Kapferer, Jean Noel
Izdano: (2009)

Brand Bubble: Looming Crisis in Brand Value
od: Gerzema John
Izdano: (2008)

Best of Branding \: Best Practices in Corporate Branding
od: Gregory James R.
Izdano: (2004)

Brand Called You
od: Montoya Peter
Izdano: (2003)

Building Strong Brands
od: Aaker David A
Izdano: (1996)

Building Strong Brands
od: Aaker, David A
Izdano: (1996)

Building Strong Brands
Izdano: (1996)

Marketing Genius
od: Fisk, Peter
Izdano: (1999)

Marketing Genius
od: Fisk, Peter
Izdano: (1999)

Harvard Business Review on Reinventing Your Marketing
od: Harvard Business Review
Izdano: (2011)

Building Brand Value : five steps to building powerful brands
od: Parameswaran M.G
Izdano: (2006)

Brand bubble
od: Gerzema, John
Izdano: (2008)

Brand bubble
od: Gerzema, John
Izdano: (2008)

Differentiate Or Die
od: Trout Jack
Izdano: (2008)

Infinite Asset
od: Hill Sam
Izdano: (2001)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
od: Ind Nicholas
Izdano: (2004)

Marketing Management
od: Saxena, Rajan
Izdano: (2006)

Designing Brand Identity
od: Wheeler, Alina
Izdano: (2009)

Designing Brand Identity
od: Wheeler, Alina
Izdano: (2009)

Private Label Strategy
od: Kumar Nirmalya
Izdano: (2006)

Kellogg on Marketing
od: Tybout, Alice M.
Izdano: (2010)

Private Label Strategy
od: Kumar, Nirmalya
Izdano: (2007)

Differentiate of Die
od: Trout, Jack
Izdano: (2008)

Differentiate of Die
od: Trout, Jack
Izdano: (2008)