Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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書誌詳細
第一著者:	Chernev, Alexander
その他の著者:	Kotler , Philip
フォーマット:	図書
言語:	英語
出版事項:	N.J. Wiley 2023
版:	3rd ed.
主題:	Brand name products Managemen > Branding (Marketing) > Customer relations
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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