Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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Opis bibliograficzny
1. autor:	Chernev, Alexander
Kolejni autorzy:	Kotler , Philip
Format:	Książka
Język:	angielski
Wydane:	N.J. Wiley 2023
Wydanie:	3rd ed.
Hasła przedmiotowe:	Brand name products Managemen > Branding (Marketing) > Customer relations
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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