Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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Библиографические подробности
Главный автор:	Chernev, Alexander
Другие авторы:	Kotler , Philip
Формат:	‌
Язык:	английский
Опубликовано:	N.J. Wiley 2023
Редактирование:	3rd ed.
Предметы:	Brand name products Managemen > Branding (Marketing) > Customer relations
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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