Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
N.J.
Wiley
2023
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| Edició: | 3rd ed. |
| Matèries: | |
| Etiquetes: |
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NMIMS Hyderabad -
| Signatura: |
658.827 CHE |
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| Còpia | Disponible Fer una reserva |
| Còpia | Disponible Fer una reserva |