Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Wedi'i Gadw mewn:
Prif Awdur: | |
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Awduron Eraill: | |
Fformat: | Llyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
N.J.
Wiley
2023
|
Rhifyn: | 3rd ed. |
Pynciau: | |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
NMIMS Hyderabad -
Rhif Galw: |
658.827 CHE |
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Copi | Ar gael Gwneud Cais |
Copi | Ar gael Gwneud Cais |