Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Chernev, Alexander
Awduron Eraill: Kotler , Philip
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: N.J. Wiley 2023
Rhifyn:3rd ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

NMIMS Hyderabad -

Manylion daliadau o NMIMS Hyderabad -
Rhif Galw: 658.827 CHE
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