Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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Príomhchruthaitheoir: Chernev, Alexander
Rannpháirtithe: Kotler , Philip
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: N.J. Wiley 2023
Eagrán:3rd ed.
Ábhair:
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NMIMS Hyderabad -

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Gairmuimhir: 658.827 CHE
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