Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Sábháilte in:
Príomhchruthaitheoir: | |
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Rannpháirtithe: | |
Formáid: | LEABHAR |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
N.J.
Wiley
2023
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Eagrán: | 3rd ed. |
Ábhair: | |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
NMIMS Hyderabad -
Gairmuimhir: |
658.827 CHE |
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Cóip | Ar fáil Cuir coinneáil air |
Cóip | Ar fáil Cuir coinneáil air |