Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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Detalles Bibliográficos
Autor Principal: Chernev, Alexander
Outros autores: Kotler , Philip
Formato: Libro
Idioma:inglés
Publicado: N.J. Wiley 2023
Edición:3rd ed.
Subjects:
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