Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Gardado en:
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
N.J.
Wiley
2023
|
| Edición: | 3rd ed. |
| Subjects: | |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
NMIMS Hyderabad -
| Número de Clasificación: |
658.827 CHE |
|---|---|
| Copia | Dispoñible Facer reserva |
| Copia | Dispoñible Facer reserva |