Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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| Glavni autor: | |
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| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
N.J.
Wiley
2023
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| Izdanje: | 3rd ed. |
| Teme: | |
| Oznake: |
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NMIMS Hyderabad -
| Signatura: |
658.827 CHE |
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| Primjerak | Dostupno Postavi narudžbu |
| Primjerak | Dostupno Postavi narudžbu |