Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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Bibliografski detalji
Glavni autor: Chernev, Alexander
Daljnji autori: Kotler , Philip
Format: Knjiga
Jezik:engleski
Izdano: N.J. Wiley 2023
Izdanje:3rd ed.
Teme:
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