Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Salvato in:
Autore principale: | |
---|---|
Altri autori: | |
Natura: | Libro |
Lingua: | inglese |
Pubblicazione: |
N.J.
Wiley
2023
|
Edizione: | 3rd ed. |
Soggetti: | |
Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|