Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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| Format: | Książka |
| Język: | angielski |
| Wydane: |
N.J.
Wiley
2023
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| Wydanie: | 3rd ed. |
| Hasła przedmiotowe: | |
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