Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Chernev, Alexander
Eará dahkkit: Kotler , Philip
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: N.J. Wiley 2023
Preanttus:3rd ed.
Fáttát:
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NMIMS Hyderabad -

oažžasuvvan: NMIMS Hyderabad -
Hildobáiki: 658.827 CHE
Njađus Oažžumis Daga várrema
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