Kellogg on branding : the marketing faculty of the Kellogg School of Management
Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
Shranjeno v:
Glavni avtor: | |
---|---|
Drugi avtorji: | |
Format: | Knjiga |
Jezik: | angleščina |
Izdano: |
N.J.
Wiley
2023
|
Izdaja: | 3rd ed. |
Teme: | |
Oznake: |
Označite
Brez oznak, prvi označite!
|
NMIMS Hyderabad -
Signatura: |
658.827 CHE |
---|---|
Kopija | Prosto Rezerviraj |
Kopija | Prosto Rezerviraj |