Kellogg on branding : the marketing faculty of the Kellogg School of Management

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Chernev, Alexander
Drugi avtorji: Kotler , Philip
Format: Knjiga
Jezik:angleščina
Izdano: N.J. Wiley 2023
Izdaja:3rd ed.
Teme:
Oznake: Označite
Brez oznak, prvi označite!

NMIMS Hyderabad -

Podrobnosti zaloge NMIMS Hyderabad -
Signatura: 658.827 CHE
Kopija Prosto Rezerviraj
Kopija Prosto Rezerviraj